About AnswerLens

What is AI search visibility?

AI search visibility is a measure of how often and how prominently AI answer engines — such as ChatGPT, Perplexity, Gemini, and Claude — mention a specific business when users ask questions related to that business's industry and location. It is the AI-era equivalent of a search engine ranking, but instead of tracking position on a results page, it tracks whether an AI tool actively recommends or names a business in its conversational response.

Answer Engine Optimization (AEO) is the practice of improving a business's presence in these AI-generated answers. While traditional SEO focuses on Google's ten blue links, AEO focuses on being the business that AI tools cite, recommend, or mention when a consumer asks a natural-language question like “best Italian restaurant in Denver” or “affordable accountant near me.”

AnswerLens is a purpose-built tool for measuring and improving AI search visibility. It queries multiple AI engines with the same questions your customers ask, analyzes whether your business appears in the responses, and gives you a clear score plus actionable steps to improve.

Why this matters

More and more customers skip traditional search engines and go straight to AI tools like ChatGPT, Perplexity, and others. They ask things like “best coffee shop near downtown” or “affordable accountant in Austin” — and the AI gives them a direct answer. If your business isn't in that answer, you're invisible to a growing segment of potential customers.

Traditional SEO tools can't track this. They measure Google rankings, not whether an AI chose to recommend you. AnswerLens fills that gap.

How it works

1. 1

   Add your business details

   Tell us your business name, category, and location. We generate a set of queries that real customers would ask AI engines.

2. 2

   We ask the AI engines

   We send those queries to multiple AI answer engines and analyze the responses to see if your business gets mentioned.

3. 3

   Get your visibility score

   You get a clear score showing how often AI engines mention you, which competitors show up instead, and specific recommendations to improve your visibility.

Who it's for

• Local businesses that want to know if AI tools recommend them to nearby customers.
• Marketing agencies managing visibility for multiple clients across AI platforms.
• Marketers and SEO pros who need data on this new discovery channel that traditional tools don't cover.